La Petite Ecole, Singapore
Brand Story Film and Competition Entry Video
The Challenge: For many parents, the hardest part of enrolling their child in a preschool isn’t the curriculum — it’s trust. Letting go, even for a few hours, can feel overwhelming. When La Petite Evolve approached us, the challenge wasn’t marketing. It was reassurance. How do you communicate warmth, care, and safety before a parent even steps through the doors?
Instead of focusing on facilities alone, we shaped the brand story around the emotional journey of parents — their worries, their hopes, and the peace of mind they seek. By pairing the founder’s philosophy with real classroom moments and genuine interactions between teachers and children, the film allows parents to experience the environment before making a decision.
The result is more than a brand video.
It’s a bridge of trust — built before the first enquiry.
The Strategy: Before working with the school’s director to pen down the storyboard, I did my research. I browsed through international schools in Singapore to find out how their brand videos were framed. I noticed a similarity among these videos — they typically start by introducing the school, showing campus visuals, sharing milestones, and explaining how they help students grow educationally.
After speaking with the teachers, I wanted to create a family-first brand story film that could speak for itself — one that shows how closely bonded the students and teachers are, portraying a family of learners rather than a corporate-looking film.
I believe the first five seconds of a video are crucial in capturing parents’ attention. If they are searching for a school to enroll their children in and come across many videos with similar templates, it becomes challenging to stand out. Therefore, we decided to make it fun.
We started the video with a group of kids hanging out, capturing funny and candid moments of how they react to the teacher’s questions. Additionally, knowing that the students featured in the video had parental consent, the intro scene would most likely excite the parents by seeing their children right from the start. This creates more sharing, builds human connection, captures attention, and gradually introduces more information about the school as the video progresses.
Since the school is known for its trilingual classes and practices, we tasked each teacher to speak in their native language, sharing their personal stories and perspectives on education. They conversationally addressed parents’ concerns — nothing hard-selling — paired with scenes that support their narrative.
These scenes were carefully selected to allow parents to understand what goes on behind the scenes, building trust and connection. On top of that, we filmed it in a documentary style to capture moments naturally — nothing overly staged or corporate.
The Outcome: La Petite École’s continued recognition as a top finalist in a French education competition reflects the strength of its academic and cultural foundation.
With the brand story film placed on the homepage, the school now has a clear and compelling way to communicate its philosophy, environment, and values to prospective parents.
Rather than relying solely on written information, the film allows parents to experience the warmth, structure, and attentiveness of the school before stepping through its doors — helping build reassurance and confidence early in the decision-making process.
The result is stronger positioning, clearer differentiation, and a more aligned first impression.
Find out more about La Petite Ecole
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